Dimple Melwani, CEO of Turismo de Tenerife, stars in the shot of honour to inaugurate the Tenerife Women’s Open
The previous day was marked by a Pro-Am full of stars and a clear message: Tenerife is golf, sustainability and excellence
The day prior to the start of the Tenerife Women’s Open 2025 has had as institutional protagonist Dimple Melwani, CEO of Turismo de Tenerife, who has been in charge of making the stroke of honor on the tee of hole 1 of Abama Golf. A shot with which officially opens a competition in which the island will again be in the international focus of women’s golf.
Melwani wanted to highlight the importance of hosting an event like this: “Tenerife has all the ingredients: an unbeatable climate, connectivity, excellence in the courses and a very professional team. Today we are in Abama, but we have nine golf courses that are really a source of pride. All this makes it possible for organizers of tournaments as important as this one to take notice of us”.
The Tenerife Women’s Open is for Tenerife Tourism a strategic bet within its policy of attracting quality tourism. As Melwani points out, “this type of event gives us international visibility and allows us to continue positioning the island among the great golf destinations of the continent. We welcome 132 players from more than 35 countries, and with them, a public that will be able to enjoy all that Tenerife has to offer”. In that sense, the CEO emphasized the experiential nature of the stay of players and visitors: “Many of the participants have already told us that they have taken the opportunity to go on excursions or get to know the island. Here you don’t just come to compete, but to live a complete experience around golf, the landscape, the culture and the Canary lifestyle”.
One of the messages that Melwani emphasized the most was the environmental commitment of the island and its golf sector: “97% of the water used in the courses is desalinated or regenerated, and in no case is water used for human consumption. In addition, efficient technology and low-consumption grasses have been implemented to reduce the use of resources as much as possible. It is a sustainable model that responds to our vision of responsible tourism”.
Coinciding with World Environment Day, which is celebrated tomorrow, Melwani reminded that sustainability is not only a requirement, but an active part of the island’s tourism story: “We work hand in hand with the sector to continuously improve the facilities and reinforce this model. Abama Golf is an example of sustainability, but the rest of the courses are also doing a magnificent job along these lines. Tenerife wants to continue to be a destination where outdoor sports can be practiced all year round and with quality and sustainability standards”.
Finally, Melwani wanted to send a message of welcome to the players and the public: “I wish them the best of luck. They are an example not only for the sporting aspect, but also for what they represent. They are all winners here and, above all, ambassadors of quality tourism. Let them enjoy the tournament and the island, let them live it to the fullest”.
A high level Pro-Am before the big event
Before the battle for the title begins, Abama Golf has been the scene this Wednesday of the official Pro-Am of the Tenerife Women’s Open, where professional and amateur players have shared a fun day under the format Tour Scramble Par is my friend.
The winning team was led by Helen Briem and Marta Sanz, who signed an exceptional round of -26. The second position went to the team of Marta Spiazzi -invited after her victory in the Santander Golf Tour Match-Play- and Hannah Screen, with -23, while the podium was closed by Rémi Bacardi and Emma Cabrera-Bello from the Canary Islands, with -19.
Tomorrow the official competition will start, with the 132 best golfers of the continent fighting for the title in a dream location. Tenerife, once again, presents itself as the perfect scenario where sport, sustainability and tourism of excellence converge.